DESIGN : FEATURED SITE : PROMISE CHECKS
what e-commerce is all about
Promise Checks, the largest Christian check company on the Internet,
recently teamed up with Internet Chicago in hopes of increasing
their already successful website's profitability. They were in search
of not only an updated look for the site (www.promisechecks.com),
but also wanted to create ease-of-use in their shopping experience.
This includes not only making it easier to select products, such
as personal checks, business checks and address labels, but also
making the ordering process as user-friendly as possible.
First things first
The homepage design was, as it is for all sites, an important piece
in the creation of the new site. The goal was to give many of the
navigational options upfront, without making a page that would completely
overwhelm the shopper. If you make someone have to click multiple
times before they can even get to the product section, the site
becomes useless. You will lose interest and people will quickly
go elsewhere. So what was the design solution? Give the shoppers
a one-click entry into the different product categories, as well
as a sneak peek as to what they might find after they click. We
also wanted to keep the images on the homepage to a minimum in order
to increase download speed but still keeping the look of the site
dynamic and attractive. The design solution for this was to use
a balance of smaller images as well as colorful text and text boxes.
all works out in the end
The other important aspect of the site is hidden in the backend
of the site. To explain it simply, this is where the wheels are
turning in order to make the site work flawlessly. How is this done?
By creating not only ease-of-use for the shopper, but also giving
them options such as the "Build-a-Check" feature which lets you
preview what your check will look like before you order. Just consider
it our version of, "trying it on" before you buy it, something which
is normally lacking in the online shopping experience. The Build-a-Check
feature is completely unique to Promise Checks as they are
the only check company with this feature! There are also features
in the order process which help the shopper to "double-check" their
entries in order to ensure that they have entered their information
correctly, an important feature when ordering both business and
personal checks. Another handy tool found on the new site is the
"Check Minder" function which gives customers the option
of picking a date in the future to have an automatic e-mail reminder
sent to notify them that it's time to reorder their checks.
Promise Checks first approached Internet Chicago, we were presented
with a working but inefficient site that did not allow the company
to see the real rewards of the Internet. Promise Checks was manually
checking and processing orders, dealing with site crashes and the
data they received was less than reliable.
Chicago created a completely new SQL database and administration
area that allows processing of orders, automated downloading of
orders to their vendors and significant reporting functions. The
improved operational functionality and backend mean less overhead
and allow for true automation and enhanced efficiencies. Due to
these enhancements, Promise Checks has been able to handle more
than double their previous volume with the same staff levels. Now
that's Enhanced Profitability!
about that enhanced profitability
In the short time that the newly redesigned site has been online,
the site has done incredibly well. Not only have the profits increased,
but the traffic to the site has been staying longer during their
visits, i.e. they are exploring the site further than one or two
clicks. And as anyone with a website knows... this is a good thing.
Keeping the attention of your audience is either the life or death
of a website.
Promise Checks and Internet Chicago are ecstatic as to the success
of the site and will continue to enhance the site in the future.
sales and design departments look forward to giving you the web
presence that you have been looking for. Whether it's your first
time on the web, or if you are in need of an update to your current
website, please call or e-mail us today! (630) 582-0204; e-mail:
We look forward to hearing from you!